currexSole are truly ‘dynamic’ insoles and designed specifically for sport. The key concept is to enhance performance and alleviate ‘issues’ caused by excessive pronation and fatigue. How they fitted into the shoe was a major design consideration as distorting the upper material has an affect both function and performance.  We also had to ensure that the performance features of your footwear were not compromised.  Comfort is a given.

The key design feature is the Dynamic Arch Technology (DAC), it guides the foot to a more efficient position throughout the entire gait cycle. Energy – normally dissipated by the cushioning materials in other insoles – is stored. During the ‘propulsion phase’ the DAT returns energy helping to propel you forward during toe off.  The insoles come in three different arch heights accommodating your customers varying foot types.

So they don’t just cushion?

No, they are dynamic functional insoles. You will often see ‘cushioning’ promoted as the main feature of some designs, but often too much cushioning causes the injury you are trying to avoid.

Our philosophy: your body has an amazing ability to absorb shock. However, through poor function, this diminishes. currexSole insoles help to guide the foot along it’s preffered motion pathway, enhancing the body’s naturally shock-absorbing properties, even as the foot starts to fatigue.

Too much cushioning dumbs down the brain’s understanding of the impact forces and therefore its response and timing is diminished, leaving you predisposed to injury.

The original concept was from Bjorn Gustafsson a former world triathlon champion who studied sport science specialising in rear foot motion and fatigue in running.  He has worked with several shoe manufacturers and countless athletes – he regularly holds lectures in running biomechanics and footwear throughout Europe.

currexSole insoles offer a unique service that will enable you to increase your credibility as a specialist and offer your customers a specific insole to accommodate their foot type. currexSole make more profit from each running shoe sale.  The currexSole measuring device (much like the wet test but much more accurate and less mess) allows you to analyse, recommend and fit the right insoles easily and quickly using a device enabling you to stand out from the competition. With more than 70% of runners suffering from injury each year you need to provide an effective injury prevention alternative. currexSole provide a solution for many sporting injuries, such as plantar fasciitis, shin splints, knee pain, blisters etc.

Anyone involved in sport from a jogger with niggle to elite athlete looking for an edge.

Weight is uber important, we have worked hard to produce the lightest functional insole available – and with an average of 41,000 steps per marathon a simple weight calculation (with one of our competitor’s insoles) will conclude that you will be adding a total of 1.6 metric tonnes to your swing phase.

The foot is a highly complex structure and product knowledge and education is paramount. We can provide all our retailers with in-house training and will shortly be releasing our currexSole ‘fitsology’ manual with detail injury guides and FAQ.

We have been growing organically for three years slowly building a retail and medical base. We also have a trade and consumer advertising strategy. Recently we have employed a PR agency to help get the word out – but our current customers are our best ambassadors and sales team.

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